Leveraging the technology

Read this article on how Howard Dean is leveraging the technology in a bid to gain the Democratic nomination for President.

Hopefully Zephyr Teachout, Internet director for Howard Dean’s presidential run, knows more about Internet marketing strategy than she seem to know about the technical details of the operations. 🙂

Either way there are powerful lesson for business in the Dean campaign. Think this can be applied to product launches and branding.

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